ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,

Wellsweet ISM 2020

Well, a rather sweet Booth.

BACKGROUND

We had the honour to work on the concept and the execution of the booth for the launch of the functional dextrose drops “Wellsweet” by Katjes Fassin at the international sweets trade-fair ISM 2020 in Cologne. Our concept resulted in a wonderful world of colours, shapes and light, all of which closely resembled the modern and artistic Wellsweet product packaging. We are particularly proud of the custom hand made over dimensional crystal elements, which were finished in accordance with the colours of the three distinct Wellsweet flavours, the crystals appeared to be growing out of the three dimensional concrete finish walls. Furthermore we also created a throne made out of the said crystals for that perfect selfie. Strategically placed text and graphical elements helped to transport the particular product’s message to the visitors of the booth.


 

In diesem Jahr hatten wir die schöne Aufgabe, für die Markteinführung der funktional Dextrose Drops „Wellsweet“ von Katjes Fassin, auf der Internationalen Süßwarenmesse „ISM“ den aller ersten Messeauftritt zu gestalten. Entstanden ist eine traumhafte Themenwelt inspiriert von dem verspielten Packungsdesign des Produktes. Überdimensionale handgefertigte Kristallstangen in den Farben der drei Geschmacksrichtungen wachsen aus einer Höhlenartigen Konstruktion in Betonoptik. Gezielt gesetzte Text und Grafikelemente auf den Oberflächen informieren die Messebesucher über das jeweilige Produkt. Außerdem läd ein „Thron“ aus Kristallstangen als perfektes Fotomotiv ein.

Photography by Julia Vogel


ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,

ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,
ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,

ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,
ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,

ISM Cologne 2020, International Sweet Expo, Design Stil Manipulation 2020, ISM 2020, Messestand Design, Messe Design, Messebau Köln, Wellsweet, Trade Show Design, Trade Show Booth Design,

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